At Jenerous we are committed to reducing our consumption and adopting the most sustainable processes for our production, distribution and packaging. Since we launched in 2019 we have learnt a great deal about being a sustainable business. We have committed to taking steps to reduce our environmental impact and these are shown below.
Our Steps To Reduce Our Impact
2024 - We continued our efforts to be as sustainable as possible in our manufacturing processes and business operations.
2023 - We published our first Impact report for 2022, using the UN’s SDG framework to help us provide clarity on what we are doing across key areas.-
2022- We partnered with a new Fair Trade factory where we use up stock fabric which has already been produced
2022 - We began working on a sari upcycling project
2022 - Once our swing tag stock was used, we replaced our paper swing tags with recycled paper tags
2022 - We switched to recycled card and tissue paper packaging for customer deliveries
2022 - We added a carbon neutral delivery option for our customers to choose if they wish
2022 - We developed new products and liaised with our suppliers remotely, rather than travelling to India
2021 - We began a tree planting scheme, planting a tree for every order and mailing list sign-up.
2021 - We extended our pre-loved scheme to include women’s clothing to keep our Jenerous products in circulation for longer.
2021 - We launched a take back scheme for our girls dresses encouraging customers to return dresses that no longer fit so that we can resell them, donating the proceeds to our charity projects
2020 - We used up our production off-cuts to make a collection of zero waste accessories and girls dresses
2020 - We bought fabric from Jaipur that had been abandoned due to cancelled orders during the Covid Pandemic
2020 - We honoured our orders and paid on time and in full for the product that we had ordered prior to the pandemic.
2020 - We decided to no longer use deadstock end of roll polyester based fabrics within our collection (apart from using up fabric that we had already purchased), and to only use natural fabrics going forward
2020 - We sourced Lenzing Modal jersey fabric to add to our collection
2019 - We used deadstock end of roll fabric to create a limited collection of dresses.
2019 - We designed a collection of timeless, long lasting, slow fashion pieces made to a high quality
2019 - We sourced organic cotton from India for our launch collection
2019 - We partnered with a sustainable block printers using natural dyes and sustainable processes
As part of our commitment to SDG number 12 we have taken these steps to help our business substantially reduce waste through prevention, reduction, recycling and reuse.