Our Fabrics
At Jenerous we choose fabrics that are sustainable as we take steps to care for the planet and it’s resources. The majority of our collection is made from organic cotton, which is better for you and the environment. Organic cotton production uses far less water than conventional cotton in grown without the use of toxic chemicals such as synthetic pesticides.
Where possible we source GOTS (Global Organic Textile Standard) organic cotton which has been certified organic, providing a credible assurance for customers. As a small brand this is not always possible due to large minimum orders.
Organic cotton is grown without the use of harmful pesticides and much less water than conventional cotton
Some of our collection is made from Lenzing modal. This fabric is made in an environmentally sound process and has a luxurious soft feel. Lenzing modal is a sustainable fabric choice because it is made from the wood pulp of beech trees using 100% renewable energy. The trees are from certified sustainably managed forests, and the chemical and waste that result from the production process are recycled.
We also believe in using what already exists and source deadstock end of roll fabrics. This reduces potential landfill and supports local Indian businesses. Some of our collection is made using stock fabric which has already been produced.
Artisan Block Printing
Banu, one of the artisans that block print our organic cotton, using natural dyes and sustainable processes
At Jenerous we love the Indian art of block printing and support skilled artisan communities in India such as our ethical block printing supplier based in Southern India. Tharangini was established in 1977, and is home to a number of expert block print artisans.
Organic cotton fabric being printed in India by artisans using wooden blocks
The printers use sustainable practices, eco-friendly and organic colours. This protects the environment, waterways and workers from harmful chemicals.
All the dye colours are mixed by hand by women like Banu. The hand block printing is a skill that requires precision and care.
The ancient Indian printing technique uses intricate carved wood blocks, that are dipped in dye and carefully positioned on the fabric to create unique patterns.