Why We’re Still Asking #WhoMadeMyClothes

Fashion Revolution Week 2025 - Think Globally, Act Locally

This week is Fashion Revolution Week, a global movement that’s very close to our hearts. It all began 12 years ago after the Rana Plaza factory collapse in Bangladesh—one of the deadliest fashion industry disasters in history, where over 1,100 garment workers lost their lives while making clothes for major fashion brands.

It was a moment that shook the industry and sparked a worldwide call to action for ethical fashion and transparency in the supply chain. And from that, Fashion Revolution was born.

If you’re wondering what is the goal of the Fashion Revolution? The movement was set up to campaign for a better fashion industry and to hold brands accountable, encouraging each individual to question ‘who made my clothes?’

You can read more about the movement and this year’s theme at fashionrevolution.org

This Year’s Theme: Think Global, Act Local

In 2025, the focus is all about how we can create change both globally and locally. At Jenerous, we’ve always believed that the choices we make, whether it’s how we shop, what we wear, or who we support, can have a ripple effect across the world.

Our clothes are made in Fair Trade factories in India, where workers are not only paid fairly, but work in safe, supportive environments that respect their skills and their rights. Our brand is on a mission to change lives through fashion and we’re committed to supporting marginalised communities in India, so choosing Jenerous clothing means your purchase has global impact.

Last year, we travelled to India to visit our amazing WFTO suppliers, it was a trip that left us feeling inspired all over again. We spent time at Auromira Exports in Pondicherry, Mehera Shaw in Jaipur, and Flowering Desert, as well as visiting Jacobswell who have been such a big part of our journey so far. Meeting the talented teams who carefully craft our designs was so inspiring. It’s always such a joy to see the passion, precision and pride that goes into every single garment.

We’ll be sharing photos and behind-the-scenes moments on our Instagram @jenerousfashion, so keep an eye out for that!

Why We Still Ask #WhoMadeMyClothes

We ask this question because we believe in fashion that empowers, not exploits.

We ask it because every garment tells a story, and we want that story to be one of dignity and fairness.

We ask it because fashion companies should be transparent about who makes their clothing, just like we are at Jenerous.

We ask it because little progress has been made in the 12 years since the Rana Plaza Collapse.

We still need a Fashion Revolution!

At Jenerous, we design with intention. Our collections are small-batch, thoughtfully made, and crafted in collaboration with our Fair Trade partners. So when you wear Jenerous clothing, you’re not just wearing a beautiful outfit, you’re wearing your values.

VIEW OUR COLLECTION

Spotlight on one of our WFTO Suppliers - Auromira Exports

We recently visited India and had the opportunity to spend a few days with the team at Auromira Exports. On Fashion Revolution Week 2025, I would love to take this opportunity to share the powerful stories of the men and women who make our clothing.

Auromira Exports is based in Pondicherry in southern India. The organisation are members of the WFTO (World Fair Trade Organisation) and follow the 10 principles of Fair Trade, including paying a fair price to the artisans, ensuring that there is no child labour or women exploitation, and providing staff with individual development and community improvement schemes. They use environmentally friendly production methods and have respect for the local culture and traditions.

The factory is a small and friendly place which employs approx 10 staff, the majority of whom are women. The factory is run by Mani and their General Manager Hari. We have worked closely with the team over the last few years to develop some of our best selling styles, and were delighter to finally visit them for the first time last year.

Who Made My Clothes?

This Fashion Revolution Week 2025 we’re answering your question of Who made my clothes? #WhoMadeMyClothes by sharing information about the inspiring team at Auromira Exports.

**Hari- General Manager**

Hari has been working at Auromira Exports since he left school. He didn’t have any knowledge of the industry but has learnt everything on the job. At first he was a helper doing office work and accounts and studying graphic design for 3 years while working.
Auromira Exports used to only export other factories products, but Hari suggested that they make their own products to export. From Export Manager he became the General Manager, making all garment patterns and overseeing production.

**Sathya - Quality Control**

Sathya works on quality control, checking production and trimming threads. She has 2 children but her husband has died as he drank too much and had liver complications. Auromira Exports gave her work to enable her to support her family. Sathya is able to arrive at work late so that she can drop her children to school. She now has her own house and her daughter who is now 16 is studying accountancy and learning to sew at home.

**Valarmathi - Quality Control**

Meet Valarmathi who also works on quality control. She is a single lady, living on her own, who earns enough money to support herself. She has experience working at another factory working in quality control before she joined Auromira Exports.